Using twitter as a marketing platform is great, only there are some things to keep in mind when tweeting. Make the headline stand out, if the headline is intriguing then people are more likely to click on it and follow the link. Hey presto, a new visitor…..
Shortening the URL is also a good idea. Try using a service like Ping that lets you to track the clicks to the link, this way you can keep a record of what’s hot and what’s not.
Using twitter for promotion of a business is becoming an important tool for marketers, make sure that not only is your twitter headline interesting but once a user clicks on the link, the article/news piece needs to be just as good, other wise people will not return.
Don’t just keep your tweets to self promotion, people will get bored and stop following you. Mix your tweets with other info, tips, news, not just that of your business. Advertising your sales you currently have on is another good tweet but try not to hype it up too much.
Twitter is social media and social media is what it say’s. You have to be social to get any good response from your social media marketing. People will just ignore you if all you are about is self promotion.
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