This is a question I have been thinking about for a while. Many people think SEO techniques are always changing whilst others still vow by the same principals from 5 years ago. I personally think there are many techniques from 5 years ago that are still vital in today’s practises. At the same time there are many techniques I use that are new, like page speed etc….
5 years ago the only search engine optimization skills needs were to submit to search engines, keywording and good quality content. Today in the big world of SEO you do not have to submit to search engines no more but you still have to think about keywording and good quality content. Plus nowadays there are hundreds of tweaking techniques that you can apply to make the slightest adjustments on a website.
To me, personally, I like to stick to some old basics whiles adding in some of the newer tactics that also include search engine marketing like back linking (obviously!), articles and blogs, headings and titles, social media marketing, page speed and last but not least HARD WORK!
Summary
The biggest problem in running a successful website is you have to put in allot of time and hard work. 5 years ago you could get a website popular and on the front page of Google in a matter of 2 months, but times have changed as there are millions of websites filled with all sorts of information, services and products. This means the competition in almost every business category is extremely high.
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