PPC (Pay-Per-Click) advertising is the most accountable form of advertising. You can set an exact budget of your choice and only pay when once a visitor clicks on your ad to visit your site.
What PPC platforms do you use?
The most popular PPC (pay-per-click) platforms are Google Adwords, Yahoo! Search Marketing and Microsoft adCenter for MSN and Bing. Other PPC platforms available include Facebook, Yell, and most recently Twitter which has begun to implement sponsored listings. We will investigate whichever platform generates the most ROI for your paid search budget.
Pay Per Click Services include
- Pay Per Click Account setup
- Group setup
- Ad creation
- Competitors research
- Keyword research
- Landing page identification
- Bid management
- Geo Targeting
- Creative testing: a/b testing
- Ongoing ROI analysis per keyword and campaign
We establish with each of our clients what they want to achieve from a paid advertising campaign, e.g. sales, telephone calls, newsletter sign ups, contact us form submissions or other forms of customer leads. Once a campaign is live we will measure the performance of each keyword, advert, ad group and campaign for ongoing optimisation.